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Smart Bagels

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Schmendrick%27s%20Profile.jpgSchmendrick means "stupid person," but the Schmendricks bagels are smart. Bloomberg profiles the owners, who met at Dartmouth, insist on running like an Internet start-up, and do not serve "fluffy," bagels a la Noah's. The result? Customers willing to drop $3 for a bagel because—at least in the Bay Area—" they are a bagel and nothing else is a bagel." [Bloomberg]

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