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Start early at Ippuku. [Photo: Flickr/Umami Mart]
LUNCH BUNCH — Ippuku (2130 Center Street) has started weekday lunch service, but raw chicken and grilled skewers aren't the focus. Instead, Christian Geideman is hand making soba noodles for more than a dozen hot and cold preparations. [ISSF]
BOOK CLUB — Beginnings: My Way to Start a Meal by Chris Cosentino is now out on Olive Press. The biggest surprise may be that there's only one offal recipe in it. Out of 60! [SFoodie]
POP-UPS — The #Torrontes Pop-Up & Empanadita-Off shall take over Churchill's The Office (198 Church) at 6 PM on May 17. Six Torrontes wines are to be soaked up with El Porteno empanaditas in a marketing event that offers prizes for good Tweeting. Find tickets here. [EaterWire]
COMING ATTRACTIONS — In honor of Jamie Oliver's Food Revolution Day on May 19, CUESA hosts a series of free, family-friendly activities at the Ferry Building from 8 AM to 2 PM. Cooking demos with Fifth Floor's Nicolai Lipscomb, Left Bank San Jose chef David Bastide and Rick Koplau of Lone Eagle Grille in Incline Village, NV begin at 10 AM. [EaterWire]