Rubicon Bakery, the bakery founded by Richmond-based non-profit Rubicon Programs, turns 20 this year, and today the East Bay Express chronicles how the business—which almost exclusively hires ex-cons, recovering drug addicts, and the recently homeless—went from "selling cakes out of a van to putting a whole line of baked goods and confections on the shelves of Andronico's and Whole Foods supermarkets throughout the Bay Area and beyond."
Today the bakery, which was bought by restaurateur Andrew Stoloff in 2009, is a larger operation, donating $70,000 of their annual profits back to their founding non-profit, encouraging their employees to go back to school, and pioneering a super sweet socially-focused business model. Stoloff says one of the biggest advantages of hiring a staff that many companies find un-hireable is the loyalty and low turnover that come with it.
— Ashley Mason
· Rubicon Bakery and the Sweet Business of Second Chances [EBX]
· Rubicon Bakery [Official Site]
Rubicon Bakery. [Photo: Jeremy Brooks/Flickr]