Sarah Schulz, who opened Schulzie's Bread Pudding in Hayes Valley last year, is a woman on a mission: the self-proclaimed "founder, baker, and mastermind" wants to turn her one location into a pudding-parlor empire. To get the capital she needed, she made an appearance on ABC's Shark Tank, which brings together a panel of millionaire entrepreneurs to hear out, criticize, and invest in potential businesses, on Friday.
Schulz solicited the "sharks" for $160,000 for a 20% stake in her business, and tried to hook them with some free samples of Radical Raspberry and Caramel Charisma, which they dubbed "amazing" and "delicious." Schulz explained how she sold her initial Venice Beach walk-up window last year to pursue her "real vision," the Hayes Valley location, expanding to the "really unique foodie market" of SF (and taking on over four times the square footage and a serious $3,200/month rent bill).
Commencing spoilers. Though Schulzie's took in $30K last month, the Shark Tank execs weren't as supportive of Schulz's vision, criticizing the price-per-square-foot risk she took by going bigger. "I don't know that you're going to execute a business plan, because there isn't a business plan yet," one said, while another praised her passion but didn't feel like "there's something I can get excited about...You need a complementary partner. Your biggest risk is you." Schulz, however, was undaunted. "I won't stop until I get Schulzie's to where it needs to be." Meanwhile, the sharks hit the bread-pudding cart for another scoop after her departure.
The video is viewable here; Schulz is featured in the first segment, just after the opening intro.
· Schulzie's Bread Pudding Competes on ABC's "Shark Tank" [Hayeswire]
· Schulzie's Bread Pudding Opens Tomorrow in Hayes Valley [~ ESF ~]
· Schulzie's Is Headed to Hayes Valley [~ ESF ~]