The Rite Stuff

Haighteration has a nice little photo tour of the upcoming second location of Bi-Rite Market on Divisadero, which is a little larger than the Mission mothership and has an old-fashioned '50s vibe going, with red and white signs. The most notable change is that Bi-Rite Creamery will be inside the store (in the Mission, it's across the street), and while owner Sam Mogannam has added a second entrance just for ice-cream fanatics, we're guessing it could still be the cause of some shopping-related angst. If you're especially enthused about Divis' newest arrival, the store's also holding a contest to create a new sandwich and sundae especially for the location. As for the opening? Mogannam's targeting the palindromic 3/13/13. [Haighteration]