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New Good Eggs Site Launches Today

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Good Eggs, the start-up that brings technology and farmer's markets together in one slick package, launched their new Bay Area-wide website today. The company, which was founded by techie-foodies Rob Spiro and Alon Salant and boasts advisors like Alice Waters and Bi-Rite's Sam Mogannam, has gotten a lot of buzz since its inception in 2011, and is now expanding its grocery pick-up and delivery services to the entire Bay Area including the city, the East Bay, the Peninsula, and Marin County.

Customers can order just about everything from local purveyors, from produce to pickles to prepared foods like sausages, cakes, and chicharrones and have the groceries delivered to their door for $3.99, or pick up their order at one of many designated spots for free. Oh, and they're throwing a launch party this Saturday to celebrate. Tickets are $5 and all proceeds benefit La Cocina. [EaterWire]

· All Good Eggs coverage [~ ESF ~]

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