Kickstartin'

Because technology isn't all it's cracked up to be, Jared and Steve Rivera, the former hospitality PR duo who launched chef's-picks dining app Chefs Feed, are now in a quest to turn the app into a paper guidebook. They're running a $50K Kickstarter to raise the funds, and $25 gets a copy of the finished book (high rollers can drop $1,000 for a dinner with one of the featured chefs). [Zagat]