Rap Game Robert Mondavi

Celebrity vintners aren't new, but a hip-hop icon turned vintner definitely is: Vallejo rap pioneer E-40 is introducing a new line of wine, Earl Stevens Selections, that bears his given name. Though the label is classy, the contents are more fun than stuffy—his first offerings are an approachable red blend and a mango moscato, taking advantage of the recent moscato trend in the rap scene. It's a step up for a man who got his nickname for his ability to chug 40-ounce malt liquors like water. [NBC Bay Area]