Wise Sons' Jewish Deli Outpost at the CJM

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It's been a year and half since dynamic duo Leo Beckerman and Evan Bloom first opened Wise Sons Delicatessen on 24th Street, and today, they're officially opening their second location, inside the Contemporary Jewish Museum. Hang a right directly after entering the museum, and you'll find the brand new spot, with cathedral-high ceilings and a bright, airy feel that's a distinct departure from their cozy Mission space. (Fair warning: you'll have to go through security first, but museum admission isn't required to visit.)

Wise Sons' menu has been edited for museumgoers, with a bigger focus on sandwiches, salads and coffee. You'll still be able to order classic items like the bialy with smoked salmon and the matzo ball soup, but sandwich meats like pastrami, corned beef, and a new addition of roast brisket take center stage. Pick a meat, then choose from three sandwich styles: a reuben, a classic on rye, and the #19, with cole slaw, Russian dressing and cold Swiss cheese. (See the full menu here.)

Also new is the full complement of De La Paz coffee, especially important after a full day of museum-going (or working 9-5 at one of the nearby FiDi offices). Beckerman acknowledges that this area will have a different crowd, with different needs, and they've prepared accordingly: a walkup window will be dispensing quick to-go orders, and outdoor seating, complete with umbrellas, will accommodate up to 15 extra diners.

For now, the spot will keep museum hours, opening from 11 am-4 pm and serving from the walkup window only on Wednesdays and before 1 pm on Thursdays, when the museum is closed. Once things are up and running, though, they'll open the walkup window at 8am for breakfast and coffee orders.

·Wise Sons Taking CJM Cafe Space [~ ESF ~]
·One Year In: Wise Sons' Leo Beckerman and Evan Bloom [~ ESF ~]