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Bom Dia Bringing A Neighborhood Market to Noe This Weekend

Healthy Mediterranean fare, plus beer and wine, for locals on the go.

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Busy Noe Valley families are about to get a boost with the arrival of Bom Dia Market, a new neighborhood grocery offering prepared food, organic produce, and a thoughtful beer and wine selection. The brainchild of local Shivani Ganguly, along with culinary director Sam Kressler, Bom Dia (located at 1598 Sanchez at 29th, and meaning "good day" in Portuguese) specializes in prepared foods with a Mediterranean and North African bent, like roasted chicken with za'atar and preserved lemon, couscous with herbs and squash, and chermoula trout salad. Sandwiches and salads, like a Persian frittata on onion foccacia or a marinated sunchoke salad, await the lunch crowd, while pumpkin hummus and sheep's milk labneh are good choices for appetizers. Here's the full opening menu.

In addition to all the prepared goodness, Bom Dia will stock wine and beer, fresh produce, local dairy, fresh flowers, chocolate, kimchi, juices, and all the other goods you'd expect from a high-end convenience store. They'll also have Samovar tea and Four Barrel espresso drinks for sale. Bom Dia's current plan is to open sometime this weekend; once they get going, hours will be 7 am-10 pm daily.

Update, 11/27, 11:08 am: It looks like Bom Dia won't open until early next week, around December 1-2. You can ring them at (415) 801-5519 before you head over, to see if they're ready to rock.