Like many San Franciscans, we've often wondered how many people in this city simply go to brunch for a living, especially when we see there's still a huge line at Mission Beach Cafe or Brenda's at 10:30 am on a Tuesday. Now, perhaps one of these people will actually attain gainful employ, as a liquor company is planning to up the ante by hiring a local to become a professional bruncher. Aperol is in search of a Chief Brunch Officer (CBO) in SF to promote the Aperol spritz (a popular Italian aperitif that blends Aperol, prosecco, soda water, and an orange twist) as a brunchtime alternative to the mimosa.
What are the qualifications? Well, candidates must have insider knowledge of the local brunch scene (our brunch heatmap can help with that), an "almost painfully prolific" social-media presence, and "exceptional standards of style and culture." He or she will be responsible for taking friends to Spritz-heavy brunches every weekend from June through August, and documenting the whole affair. Applications are, unsurprisingly, being taken on Instagram; candidates must submit 15-second videos tagging @AperolUSA and #BrunchForALiving, and a bevy of resulting likes is highly encouraged. For far-flung brunch experts, the program is also recruiting brunchers in New York, Miami, and L.A.