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'Exclusive' $300 Brunch Concept Headed to San Francisco

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Waiting for brunch is a time-honored San Francisco tradition. [Photo: Ariel Dovas/Flickr]

No longer satisfied rubbing shoulders with your peers while waiting in line for brunch? Say hello to a new, members-only brunch club designed for "San Francisco's elite party crowd." Called BRVNCH, the concept is billed as a pop-up organization that will work with "the latest and greatest venues in the city" to provide over-the-top brunch parties that will feature food, booze and entertainment like trapeze artists, go-go dancers and DJs. Per a press release: "New York expats and Vegas aficionados know that brunch is much more than just omelets and Bloody Mary's and now BRVNCH is here to educate the Bay Area on its favorite pastime."

BRVNCH plans to premiere at a secret location on Sunday, June 29th at 11am, and the price tag isn't cheap: general admission tickets are going for $300 apiece, and VIP tickets that include a private table with bottles of champagne and vodka are going for a whopping $2,500.

The debut event will be the only one that's open to the public: after that, you'll need a membership to attend the parties. Potential members will need to go through an application process on their website that includes questions on your profession, neighborhood, and why you should be invited to the events.

Though food isn't stressed as the main draw here, a representative tells us that "one of San Francisco's most exclusive dining venues" is involved, and that a tentative setup includes stations for crepes, carved meat and charcuterie, eggs Benedict and french toast. An open bar will pour Moet Chandon mimosas and Ketel One Bloody Marys, and there will also be a cash bar option in case you've got any money left over to spend.

· All Brunch Wire stories [~ ESF ~]