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Instacart Introduces Delivery From Farmers' Markets

SF's array of delivery startups have penetrated the city's grocery scene, offering food at your door from the likes of Bi-Rite Market, Rainbow Grocery, Whole Foods, and Trader Joe's. But when it comes to farmer's markets, the onus remains on shoppers to do their own digging. No longer: as of today, Instacart is introducing delivery from farmer's markets in the East Bay. They're making it happen thanks to a partnership with FarmsReach, an organization that connects small farms with restaurants and distributors.

Here's the initial lineup of when and where Instacart will deliver farmer's market groceries:

Berkeley

Tuesdays, 2-6:30 pm (63rd Street and Adeline)
Thursdays, 3-7 pm (Shattuck and Rose)
Saturdays, 10 am-3 pm (Center and MLK)

Oakland

Saturdays, 9 am-2 pm (Grand Lake market)

The plan is to kick off with these markets, then slowly add other options in SF. That means that delivery from the Ferry Plaza, Alemany, or Divisadero farmers' markets might not be too far away. Instacart is now also offering Instacart Express, an annual membership ($99) in the vein of Amazon Prime that includes free delivery on all orders of $35 or more.

· New Startup Offers Meal Kits Created by Restaurants [~ ESF ~]
· Bi-Rite Market Now Delivers, Via Instacart [~ ESF ~]
· Caviar Scores $15M in Funding, Plots Delivery Domination [~ ESF ~]

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