CREAM Angling For a Rockridge Expansion

CREAM is expanding like crazy: just a month after the customizable ice-cream/cookie joint made a splash by moving into 16th and Mission, it's now set its sights on the ever-burgeoning Rockridge neighborhood. The popular chain will be part of the soon-to-reopen Safeway complex at College and Claremont sometime this winter, where Philz Coffee is also considering moving in. It'll have competition, though: Smitten Ice Cream also just opened an outpost in Rockridge, with frequent lines out the door. [Inside Scoop]