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New Startup Delivers Natural Wine in SF For Just $5

Winelandia is a "neighborhood wine shop" that just happens to be on the Internet.

Some of Winelandia's offerings.
Some of Winelandia's offerings.
Courtesy Winelandia

Wine delivery is nothing new in SF, with everyone from Rewinery to Postmates offering bottles on demand. But most of these startups stock standard grocery-store fare (with the occasional bottle of Dom thrown in), not the kind of interesting, edgy wines typically found on lists at local restaurants. That's about to change with the arrival of Winelandia, a new Dogpatch-based startup from founder Tala Drzewiecki, which delivers a curated selection of natural, sustainably farmed wines from around the globe at a down-to-earth fee of $5. Though it's exclusively Web-based, she sees it as a digital version of a "neighborhood wine shop."

"It's important to me that wines are affordable. I don't sit down at night and bust open a $100 bottle; I look for wines that pair well with food," says Drzewiecki, who left a high-level tech job last year to pursue her passion for the grape with a job at Potrero Hill's Ruby Wine. Her selection mainly comprises bottles in the $10-30 range, with a solid blend of European and local offerings; each wine has a full description on the site with tasting notes, a winemaker bio, and even suggested meal pairings. Drzewiecki currently hand-delivers bottles to each and every customer from her Dogpatch warehouse, ensuring the delicate wines are well-handled in transit; she can usually accept same-day orders. Delivery in SF is $5, or free with the purchase of six bottles or more; in the East Bay and Peninsula, it's $10, or $5 for six bottles and up. Winelandia also offers overnight delivery by mail, via shipping service GSO.

In addition to the a la carte wines she offers, Drzewiecki has a wine club, in which members receive a seasonal six-bottle delivery to their home ($150 or less; delivery is free in SF, $5 outside the city). If the business continues to grow, she hopes to stock more wines, and perhaps even purchase a refrigerated van to make faster deliveries on the go. In the meantime, consider at least one chore for your next dinner party knocked off the list.

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