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Glasses Brand Slinging NYC-Imported Bagels in SF For Free This Weekend

Get ready for another bagel-induced mini-riot, San Francisco.

Hayes Valley's famously lengthy brunch lines are about to get a sizable new addition this Saturday morning, as yet another group of brave, foolhardy souls have decided to import New York bagels to SF—and this time, they're giving them away for free. Brooklyn-based eyewear brand Classic Specs recently launched on our shores, and a few of their transplanted staffers were jonesing hard for the superior bagels of the Big Apple, so they decided to import a whole bunch of bagels (and schmear) and throw a launch party at Hayes Valley boutique Azalea.

The bagels will be sourced from NYC's famed Murray's Bagels, which has met with acclaim from everyone from New York magazine to Rachael Ray. And the brand is making it a full-on brunch with mimosas and cans of Sofia Coppola bubbly, as well as eyewear try-ons, of course. If you're willing to join the fray, you can RSVP right here; the party starts at 11 am.

This isn't the first time San Francisco has danced with the devil of New York bagel mules: Wes Rowe and Sonya Haines' Eastside Bagels pop-up, which carted Russ & Daughters bagels and lox cross-country, ended up inciting two-hour lines and furious patrons when the bagels ran out before the queue did. But considering that SF still doesn't have anything approaching a good bagel shop, we're probably going to have to suffer through a lot more bagel mini-riots before the madness will stop.

Azalea Boutique

411 Hayes Street, San Francisco, CA 94102 (415) 861-9888 Visit Website

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