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Sprawling 'NorCal Eataly' Hitting the Twitter Building This Month

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A grocery, sushi bar, tapas bar, cafe, bakery, and much more, all in one space.

Albertino M./Yelp

Get your hashtags ready, because the Twitter building is about to pop. The first tenant to the bell in the massive Market Square complex will be The Market, the ambitious grocery-restaurant hybrid in the building's largest space, which has set an official opening date of Wednesday, January 21, with soft opening beginning as soon as Monday, January 19. The massive, 22,000-square-foot project comes from the quartet of Bruce Slesinger and Tom Collom (of SOMA mini-grocery Small Foods), real estate investor Chris Foley, and Richard Hoff (Oakville Grocery, Napa Farms Market), who already have two more locations of it in the works, one in Nob Hill and the other in the new Lumina complex on Rincon Hill in SOMA.

In addition to a traditional grocery store with produce and sustainable meat and seafood, The Market will feature two sit-down cafes, a bar, five counter-service restaurants, and mini retail areas for a variety of other Bay Area companies. The owners are dubbing it a sort of Eataly for NorCal cuisine, and one particularly nifty feature is that you can pay at any of the vendors: if you need to pick up some eggs at the grocery, then feel like grabbing a taco for lunch, you can pay for both items at the taco bar. (There are a few exceptions to this rule, which are marked with asterisks below, but generally, "if it has a UPC code, you can buy it anywhere in the building," says a rep.)

Here's what you can expect inside (and a map to help you puzzle it all out):

Restaurants and bars

  • The Market Cafe: A standard cafe with Four Barrel coffee, pastries from the in-house bakery, breakfast sandwiches, and beer and wine in the evenings
  • Sushi and oyster bar: A sit-down restaurant with both standard sushi and California-inspired crudos from two classically trained Japanese chefs, as well as a selection of local oysters and a takeaway case for to-go sushi.
  • Tapas bar: A bar featuring the complex's largest beer and wine selection, alongside small plates like olives, mini sandwiches, and cheese platters for snacking
Counter-service food

  • *Azalina's Malaysian: A cafe from La Cocina alum Azalina Eusope, featuring her takes on traditional Malaysian dishes
  • *Blue Bottle Coffee: Coffee and pastries. While it's a partner of The Market, Blue Bottle isn't accessible from inside of it; it'll have a separate entrance on 10th Street, and open later than the rest of the complex.
  • *Nuubia SF: Ice cream, macarons, hot chocolate, and chocolate for retail sale from the SF-based chocolatier
  • Pizzeria: Traditional Neapolitan pies and more creative NorCal pies from a wood-fired oven
  • *Project Juice: Cold-pressed juices, smoothies, and raw/vegan takeaway food
  • Sandwich bar: Sandwiches made with local ingredients, on house-baked bread
  • Taco bar: Traditional and seasonally inspired tacos
  • *Takeaway station: Hot bar and salad bar sold by the pound, emphasizing seasonal ingredients
Specialty goods

  • Bake shop: Featuring bread and French pastries from Spruce alum Adam Becker
  • Cheese and charcuterie shop: Cheese cut to order, as well as charcuterie from local producers (house charcuterie will be available in future) and to-go cheese plates for parties
  • *EO Products: Body care products from the Marin-based retailer, sold by weight in reusable containers
  • *Farmgirl Flowers: Retail flowers from the SF-based flower delivery company
  • Wine shop: Offering a variety of wines, with an emphasis on local and biodynamic bottles
Once The Market is up and running, its two smaller spinoff markets will be set in motion. The smallest of the trio will be The Market on Polk (in the former Big Apple Grocery space), which will offer the full grocery selection, plus tacos, sushi, and the cafe. It should debut this summer. The Lumina building will welcome The Market on Main in January 2016, and a rep says it'll be the most upscale of the trio, with a high-end sushi spot and special goodies for residents like wine and cheese receptions and a grocery concierge service.

As for the Twitter building, The Market on Market will be the first of several tenants. Next up will likely be Dirty Water, a bar and meat-centric restaurant that's targeting March, followed by the AQ team's French brasserie, Bon Marché, which has its eyes on April, and Mexican restaurant Cadillac Bar & Grill, which is looking like late spring or early summer. One vacancy in the building's lower level is still yet to be filled.

The Market

1355 Market St, San Francisco, CA 94103 (415) 767-5130

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