Wes Rowe burst onto the San Francisco burger scene when he won the 2013 San Francisco Burger Brawl out of seemingly nowhere. The burger connoisseur has since been hosting weekly WesBurger pop-ups at Mojo Bicycle Café and just generally living a baller burger lifestyle (just look at this shirt for proof). Now, he’s taking his pop-up one step further with a permanent location called WesBurger n’ More at 2240 Mission St. (where Palacio Latino used to be). "My business partner Chris Hastings and I started talking about spaces and then I went and ate at Mission Chinese [next door] one day and saw a sign in the window," Rowe told Eater. "We had been working on business plans and stuff like that, but then the space just happened pretty quick."
Rowe and Hastings (Lookout) both live in the Mission and want the space to be "neighborhood-friendly." "We want to make sure everyone from all walks of life can come and afford to eat there, which won't be difficult to do with burgers and fried chicken," he said. "I won’t be selling $16 burgers." What will be on the menu is Rowe’s standard all-brisket, coarsely-ground hamburger patty cooked in a cast iron skillet, in different variations, like his signature "Hot WesBurger," which has onion rings, Texas queso-style cheese sauce and pickled jalapenos. Rowe will pull from his Texas roots to also serve up fried chicken, Tex-Mex and barbecue. WesBurger n’ More will serve wine and beer when it opens in early 2016, and Rowe and Hastings are still working out whether it will be a counter or table service spot, though it could also be both depending lunch or dinner. Stay tuned for more details.