La Boulange is back! Or, La Boulangerie de San Francisco, at least. The Pine Street store opened as scheduled this morning, and dedicated Boulange-heads were eagerly awaiting their pastry fix. The moment the door opened at 7:15 a.m. (post a rah-rah staff pep talk), people streamed in with big smiles on their faces. "To be open again, it feels great," owner Pascal Rigo, who was beaming over everyone, told Eater. "They’re probably expecting more from us today than ever before. The first time we opened we had no bread, we had nothing, we didn’t know. But now we want to make sure it’s better than ever, so there’s a little bit of pressure. I want to make sure it’s great."
The store appears to have a new ordering system that the old staff is still getting used to, and the offerings are a little pared down right now, but it’s the same old La Boulange you remember. Almond croissants, macarons, fresh bread, quiches and more are all on offer, and Rigo said there’s an espresso bar to come. Next up is the Union Street store, which will open on Tuesday, October 13 with a larger menu of salads, sandwiches and soups. Now please excuse us as we go finish our almond croissants.