Turns out David Lynch’s recent St. Vincent reboot was more than just a rebrand — it was a last-ditch effort to save the three-and-a-half-year-old wine tavern. "I’ve already held on here way too long," Lynch told Eater. "I couldn't make it work financially. Not ever, really." And so he’s put the space up for sale, during which time St. Vincent will operate as normal until a deal goes through. According to Lynch there’s been some interest in the space, as that wasn’t one of the factors that led to its downfall. "I've been doing a lot of post-mortems lately. I think we maybe just had an identity crisis. People didn’t really necessarily know what to make of us," he mused. "Are we a wine bar? Are we a restaurant? I thought our message was pretty clear, but I guess that’s the best explanation I can come up with."
St. Vincent opened in May 2013 to immediate acclaim, racking up a positive review from Mr. Bauer and a once-upon-a-time spot on his top 100 list, but recent days have seen more empty than full seats. Lynch, a former Quince/Cotogna sommelier, is mulling over his next move. "I'd like to think there might be an opportunity for the brand somewhere else down the line. I’ve had a few discussions with people about it but nothing concrete yet," he said. "I just really don’t know. I’m not sure whether it’s going to be something entrepreneurial or working with something else." For now — until the sale — St. Vincent is open daily as a retail wine shop and bar with snacks.