Asian Box knows you think their name is ridiculous, and they totally don't care. Having already been recognized by this site for their less-than-ideal moniker, they've now also been called out by Thrillist, which voted them #1 with a bullet on their list of the worst San Francisco restaurant names. (They also got #8 when Thrillist did the same list for LA.) But they appear to be taking these victories in stride, at least judging by a Facebook comment they made on the SF list:
If you are among those who like a little Asian Box, the burgeoning chain can be found in the basement food court of Macy's in Union Square.