In case anybody was worried that food trucks are waning in popularity: not only does the world's favorite cartoon character Hello Kitty have a food truck, but it will be rolling into San Francisco in April. The cutesy caravan is part of a promotional tour through California, in anticipation of America's first brick-and-mortar Hello Kitty Café. Set to open in Orange County this summer, the café will be the first of it's kind in the continental United States. (Honolulu already has a Sanrio Cafe).
Unveiled at the Hello Kitty Convention last November, the truck has been roaming the streets of Southern California as a pop-up, generating super long lines in its wake. The impossible-to-miss pink vehicle will appear at the Cherry Blossom Festival in the Bay Area on April 11, 12 and 18 from 10 a.m. to 5 p.m. Unsurprisingly, the menu is like, the cutest thing ever. There are Hello Kitty-adorned macarons, petit fours, donuts and even a Hello Kitty bow-shaped water bottle.
Eater Video Archives: Hello Kitty Bento Tray (Consumed, Ep. 17)