Bummer news for fans of bread pudding today: Hoodline reports Schulzie's Bread Pudding will close next Tuesday, April 14th after two years and change in Hayes Valley's dessert corridor. The location opened in January 2013 after some initial setbacks and permitting woes. The location was actually the second for Venice, California-based owner Sarah Schulz and her local business partner Julie Hurlbert.
Schulz tells Hoodline that Hayes Valley has been "a wonderful location" for the brand, which once went looking for a $160,000 investment on Shark Tank. At the time, Schulz told the TV investors that she closed her original Venice walk-up location to chase her dream of breaking into San Francisco's foodie scene. Despite rave reviews on the bread pudding itself, the show's cast had their doubts about Schulz's business plan, the jump in square footage and the $3,200/month rent.
With the bread pudding counter coming to a close next week, Schulz says the original cart that popped up around the neighborhood will be making appearances around Hayes Valley in the near future. However, the longterm goal now, Schulz explained, is "focusing my resources on building Schulzie's online and grocery presence, and making it a national brand." That means Schulzie's local followers will be able to find packaged versions of her product at a new, undisclosed tenant moving into the space on Hayes Street, at the neighborhood's forthcoming Artis Coffee, and (presumably) grocery stores further down the line.