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Taco Bell Asks for Trouble, Plans to Sell Booze at New SoMa Location

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There'll be beer, wine and frozen alcoholic drinks.

Rendering of Chicago's Taco Bell concept
Rendering of Chicago's Taco Bell concept
Taco Bell

Taco Bell is usually the place to go after you've been binge drinking. However, in a greater effort to lure millennials into its taco-filled playground for drunks, the chain is actually planning to serve booze inside the establishment, on purpose. And, naturally, San Francisco will be one of the first markets to receive one of the upscale, fast-casual concepts. Hoodline reports that the San Francisco location of the yet-unnamed Taco Bell Boozery will land in SoMa, at the corner of 3rd and Townsend.

The first of Taco Bell's upscale Millennial-baiting locations will open in Chicago's Wicker Park neighborhood this summer, selling beer, wine and boozey-frozen drinks, according to Eater Chicago. And if the San Francisco location is anything like Chicago's, expect an open kitchen to show how the food is prepared, lots of exposed brick and reclaimed materials. No official word yet on what the space will be like, or when it will open, although Taco Bell did confirm to Hoodline (via email) that "the new restaurant [in San Francisco] will feature the same craveable, affordable, Mexican-inspired tastes at Taco Bell, along with a new line of appetizers, beer and wine."

And, if the drug-fueled shenanigans at the notorious Haight Street McDonald's are any indication of this city's relationship with fast food chains, an upscale "Taco Bell Cantina" in SoMa is in for a real treat.

Taco Bell

710 3rd Street, San Francisco, CA 94107, USA

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