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UberEats Launches Food Delivery Service in SF Among Stiff Competition

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Receive lunch in 10 minutes or less, if you're in SoMa or the Financial District.

UberEats is taking over the road.
UberEats is taking over the road.
Ellen Fort

In a town chock-full of techie food delivery options (we're looking at you Munchery, Sidecar, Postmates, Caviar, Sprig, Spoonrocket), San Franciscans have gotten just what they need: another. This week brings news that Uber is launching UberEats here in SF, with major players like Ramen Bar, Souvla, Mr. Holmes Bakehouse, Stone's Throw and Uno Dos Tacos already on board.

The service, which has been live in five other cities for a few months, promises lunch within 10 minutes of your order using the "Eats" option in the Uber app. Meals range from $8- $12, plus a $3 service fee, which is waived for the first launch month. For now, delivery is limited to the Financial District and SoMA and only, from 11 a.m.- 2 p.m.

And just why, exactly, was San Francisco the sixth city to receive the service, despite that fact that Uber is based here? "San Franciscans expect more," Lauren Zapata, who is part of the Uber communications team, said. "We wanted to make sure we got it right before UberEats launched here." That meant working out logistical kinks in cities like L.A., Chicago, New York, Boston and Barcelona, and signing on with high-quality restaurants and chefs, like Michael Mina.

With a plethora of stiff competition in the area, UberEats isn't messing around. In addition to the aforementioned restaurants, Mina and his Ramen Bar chef/partner Ken Tominaga are riding around today delivering orders, so you could get your meal personally delivered by one of the city's most beloved chefs.

Meal options for launch include a halal chicken sandwich from Ike's Place for $12, a cold chicken and avocado udon bowl from Ramen Bar for $12 and Indian summer salads from Dosa for $9.25. The menu changes daily.