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LocoL, Daniel Patterson and Roy Choi's Fast Food Concept, Launches in Los Angeles

The opening, in LA’s Watts neighborhood, was one big block party.

That's Jon Favreau, an investor in the restaurant, waving to the  kitchen.
That's Jon Favreau, an investor in the restaurant, waving to the kitchen.
Wonho Frank Lee

LocoL, the hotly-anticipated healthy, affordable fast food concept from chefs Daniel Patterson (Coi) and Roy Choi (Kogi), has officially touched down in Los Angeles. Eater LA was on hand to capture all the craziness — hundreds of locals and "foodies" alike all clamoring for a first taste, celebrities dropping by, breakdancing and more — which you can see in their photo gallery here.

Most items on the menu of burgers, fried chicken sandwiches and noodle bowls are in the $2-6 range to compete with the likes of McDonald's, and unhealthy items like soda and fries are noticeably absent. Next up are locations in SF's Tenderloin neighborhood and Uptown Oakland, but the LA location is a pretty good preview of what diners can expect. Here's the menu:

Opening day menuZ Its gettin real! See you in Watts this Monday MLK. #LocoL

A photo posted by LocoL (@welocol) on

And the chicken burger, which Patterson thinks may be the most popular menu item:

Jon Favreau, an investor in the project, was on hand opening day:

@welocol day 1!

A photo posted by Jon Favreau (@jonfavreau) on

Check out all of Eater LA's exhaustive coverage on the opening here.


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