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What to Eat in Super Bowl City

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Know before you go.

Super Bowl City
Super Bowl City
Super Bowl Host Committee

Unless you live under a rock you've probably noticed the immense mini-city setting up on the Embarcadero. It's all part of Super Bowl City, the destination for fans, tourists and locals alike to dive into the hubbub of the game in the week leading up to the big event on February 7.

Our friends over at Curbed SF have put together a handy guide of the 10 things you need to know about Super Bowl City, including information on how to navigate it and exactly what kind of nightmare traffic will result from it. Put together by the Super Bowl Host Committee, it's a giant "fan village" designed "to showcase all that's great about the Bay Area, including art, culture, food, and drink." It's going to be a cluster of gigantic proportions.

That said, this is San Francisco after all. As such, there will be higher quality dining than one might typically expect at this type of event. Here is the list of vendors and some of the menu items that hungry football people will find at Super Bowl City.


Woodhouse Fish Co.

Woodhouse has two SF locations that serve up a cozy West Coast version of lobster rolls and other seafood delights.

  • Split-Top Maine Lobster Roll on toasted locally baked roll, lemon aioli - $20
  • Toasted-Buttered Dungeness Roll, toasted locally baked roll, Dungeness Crab meat, butter - $20
  • Cup of New England Clam Chowder- $8
  • New England Clam Chowder Sourdough Bread Bowl, locally baked sourdough - $12
  • Crispy Calamari Monterey Squid, chipotle aioli, cocktail sauce - $15
  • Grilled Cheese, thick sliced sourdough, artisan cheese - $10


Bourbon Steak and Pub

From Michael Mina's upscale steakhouse and pub, expect an upgraded version of football fanfood.

  • Gold Rush Beef Burger double with smoked bacon, secret sauce -  $18
  • Red Curry Shrimp Roll crushed peanuts, daikon & carrot salad, cilantro - $16
  • Baby Spinach & Artichoke Dip with veggies and preserved lemon vinaigrette - $6
  • Truffle & Parmesan Fries - $12
  • Garlic & Herb Fries - $8
  • Freedom Fries bacon, green onion, sour cream - $10



Chef Charlie Ayers has brought the lively food from his Palo Alto restaurant to the streets of Super Bowl City.

  • Street Tacos (2 tacos per order, cilantro, onions, queso fresco and white corn tortillas):
    Rojo Free Range Chicken Tacos - $12 Chili Verde Heirloom Pork Tacos - $12
    Firm Tofu with New Mexico Chili Salsa Roja Tacos - $12
  • Bowls & Plates
    -Pork Bowl with shredded heirloom pork, spicy BBQ sauce, roasted yams, cabbage, roasted mushrooms andorganic brown rice - $16
    -Super Salad with dinosaur kale, quinoa pilaf, Greek-style feta cheese, California walnuts, dried cranberries, California eureka lemon olive oil vinaigrette - $14.50
    -Lamb Tamale with braised lamb, light corn masa, crudito cabbage slaw, queso fresco and black mole sauce - $16
    -Papas con Ajo crispy with shoestring fries tossed in garlic, parsley, and Calafia spice blend. Served with special red sauce. - $9


The Hall

Semi-permanent food spot The Hall has imported three of their six vendors for the big week.

El Pipila: Traditional Guanajuatan food, using recipes from chef/owner Guadalupe Guerrero's family

  • Potato Floutas three potato stuffed floutas with sour cream and house salsa - $9
  • Chicken Pozole 16oz. chicken and bacon pozole with hominy in a tomatillo base - $10
  • Fish Tacos two fried snapper tacos with cabbage, sour cream, and pico de gallo - $8
  • Carnitas Tacos two carnitas tacos garnished with onion, cilantro and lime - $10
Graze: custom, healthy salads
  • Baby greens, beets, carrots, chickpeas, farro, croutons - $13
  • Young kale, turkey, quinoa, squash, cranberries, chevre - $13
  • Romaine, chicken, carrot, cucumber, parmesan, pumpkin seed - $13
Oui Snack
  • Belgian Waffles Artisan Liege Waffle, made with authentic pearl sugar imported from Europe - $5
  • Frog Dogs premium all beef hot dog inserted in a freshly baked French baguette - $8

The Whole Beast: whole animal cooking

  • The Whole Hog Sandwich Nose to tail Llano Seco pork, BBQ sauce, apple caraway slaw, pickles - $13
  • Brisket Sandwich Wagyu beef, horseradish sauce, pickled onion, crisp onion, arugula - $14
  • Seafood Chowder a variety of sustainable seafood in a cream base - $8
  • Poutine French fries, gravy, cheese - $12


Southern Comfort Kitchen

A New Orleans-themed food truck with a plenty of Cajun flavor.

  • Fish N Chips battered cod, fries, lemon, tartar sauce - $16
  • Calamari N Chips breaded calamari, sweet chili, cilantro, fries - $15
  • Sausage N Chips crispy battered spicy sausage, roasted garlic aioli, fries - $14
  • Garlic Fries - $9
  • Salad Wedge baby romaine wedge, cucumber, heirloom carrot shreds, grape tomato, radish, crispy garbanzo beans, feta cheese, greek dressing - $11


Taste of Sonoma

Sonoma Wine Country is sponsoring a wine lounge, featuring over 50 wineries (and you're gonna need some wine after navigating those crowds).

Each day during the City's weeklong residency will bring different wineries, like Jordan, Dry Creek, Patz and Hall and many more. Check out the full list and schedule here.

Super Bowl City will be up and running starting Saturday, January 30. Here's the full schedule for the event, which is free to the public:

Saturday, January 30: 11AM - 10PM
Sunday, January 31: 11AM - 9PM
Monday, February 1: 11AM - 9PM
Tuesday, February 2: 11AM - 9PM
Wednesday, February 3: 11AM - 9PM
Thursday, February 4: 11AM - 9PM
Friday, February 5: 11AM - 10PM
Saturday, February 6: 11AM - 10PM
Super Bowl Sunday (February 7): 11AM - 3PM