After making our case for how Wise Sons Bagels & Bakery will save the San Francisco bagel scene, it is actually time for the bagelry's arrival. As of this morning, February 26, Wise Sons has officially opened the doors to the public to start bagel mania. The shop, which expects to go through 1,000 bagels a day and lots of Intelligentsia coffee, currently has 10 seats, with plans to add a few outside as well — but not many. "It's a bagel shop: You come in, have your bagel and coffee. You can hang out a little bit, but really people are going to come and go," co-owner Evan Bloom told Eater.
The space was designed by Danny Gonzalez, and the focal point is a mural that depicts the old Fillmore (which used to be the Jewish district) with a Lower East Side bagel pushcart superimposed, drawn by SF artist Amos Goldbaum. Wise Sons Bagels & Bakery is open seven days a week from 7 a.m. to 3 p.m. on weekdays and 8 a.m. to 3 p.m. on the weekends — and if Bloom has it his way, "this won't be the last Wise Sons bagel shop you see in San Francisco."