Hello Kitty Truck Returns to Kill You With Cuteness

The Hello Kitty Café truck is returning to the Bay Area, as part of its yearly pilgrimage to the SF Cherry Blossom Festival. The truck, which is emblazoned with images of the preternaturally adorable non-cat person, will roll into town filled with adorably delicious snacks like macarons, mini-cakes, and cookies. There'll also be plenty of swag for sale, like a bow-shaped water bottle and t-shirts.

The tour is part of an ongoing (and possibly neverending) promotional tour around California, in anticipation of the first brick-and-mortar location of the Hello Kitty Café, which was supposed to open in Irivine last year. But, who really cares if it ever opens, as long as San Francisco and its environs are graced by the presence of our cute, whiskery little overlord at least once per year. Prepare for some line standing, and try to control yourself (cuteness does weird things to people, now confirmed by science).

Here's when and where fans can snatch up some sweet kitty swag in April:

Roseville
Saturday, April 2 10 a.m.-8 p.m.
Westfield Galleria at Roseville
1151 Galleria Blvd.

San Francisco
Saturday, April 9 10 a.m.-5 p.m.
Sunday, April 10 10 a.m.-5 p.m.
Saturday, April 16 10 a.m.-5 p.m.
Cherry Blossom Festival
Post St. & Webster St.

San Jose
Saturday, April 23 10 a.m.-8 p.m.
Santana Row
377 Santana Row