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Organic Food Shop Urban Remedy Attacks the East Bay With Four New Stores

The brand is going hard at the market

The Larkspur location
The Larkspur location
Urban Remedy

San Francisco is certainly no stranger when it comes to clean eating; this place is practically teeming with juice shops, salad bars, and poke counters. But strangely, the East Bay has been lagging in this crunchy category — something that Urban Remedy has recognized and is looking to capitalize on remedy. "It's clear to us that the East Bay has fewer organic ready-to-eat options than Marin and San Francisco, so we're responding to that opportunity with a big East Bay push this summer and fall," CEO Paul Coletta told Eater SF. "There’s definitely less competition."

Through the rest of the year, the organic, clean eating brand is opening up four shops across the East Bay. Lafayette (63 Lafayette Cir.) and Walnut Creek (1320 Locust St. Ste. B) are first up this August, followed by Berkeley (2946 College Ave.) in September and Oakland (2344 Harrison St.) in November. In theory, the East Bay should be a fruitful market for the brand, considering the area’s reputation for vegetable and earth loving.

Urban Remedy, which currently operates five freestanding locations, has all the juices that people go nuts for, plus something that other juice brands don't: actual food. Founder Neka Pasquale is a licensed acupuncturist, herbalist, and certified Chinese nutritionist, and she developed a line of raw and cold-pressed juices, plus salads, wraps, bowls, desserts, and more. Plus, she’ll be debuting five to ten new products with the new store launches.

Beyond the East Bay, next up for Urban Remedy are more SF stores, plus adding locations in the South Bay. Stay tuned for more information and opening dates.