Football season is upon us, and with it comes an influx of beer, wings, sausages, dips, and other fan food. This year, 49ers fans will have a leg up on the competition, with the addition of Amazon Prime Now’s new partnership with the NFL team that allows fans to order food, beverages, and other game day accoutrements directly to their tailgating spot.
It’s limited to designated lots at Levi’s Stadium, (Red Lot 1, Green Lot 1, and Blue Lot 1) where most tailgating spots are located. Now the unlucky schmuck who forgot the charcoal can save themselves the heartache, and order it delivered in an hour or less. Here’s how it works: A fan places an order through the Amazon Prime Now app by entering zip code “95054,” and then choosing from thousands of items for delivery. At checkout, enter “4900 Marie P. DeBartolo Way, Santa Clara, CA 95054” as the delivery address, the parking lot number and nearest parking flag number in the delivery notes; a Prime Now delivery person will call to confirm location when the order is ready for drop-off. A nearby distribution center loads order into vans that then deliver packages to distribution areas in the designated lots, and bike messengers deliver the packages right to tailgaters’ parking spots.
The one-hour delivery option will cost a flat fee of $7.99 (two-hour delivery is free), which many fans will likely find worth it, rather than experience the disgrace associated with running out of beer or meat at a football game. (The shame!) The feature has been available at the past two pre-season games, but the official launch of the service will take place at the first home game of the season, this Monday, September 12 against the Los Angeles Rams.
Considering that Levi’s is already one of the most high-tech stadiums in the country, with in-seat food delivery, an app, super fast wi-fi, and a green roof, Amazon’s choice to partner with the 49ers isn’t a surprise, though it would be a lot cooler if packages of hot dogs and 12-packs of beer were dropped via drone. Fingers crossed for next season.