If Alta can survive Mid-Market, then it’s certainly a sound business model. Which may be why Daniel Patterson (Coi, Locol, Aster) is replicating the California casual concept in his space at the Minnesota Street Project, to debut this spring.
The Minnesota Street Project is an affordable space for galleries and artists that opened last spring, and Patterson signed on to bring a restaurant to the warehouse. At last word, he said he wants his contribution to be an entering point for people into the Minnesota Street Project, and thus will cater to the building, which is an affordable haven for artists and Dogpatch locals.
With that in mind, it makes sense to bring in Alta, since it’s a proven concept and on the more affordable end of Patterson’s restaurants. Plus, it’s a lower lift for the Daniel Patterson Group, who now doesn’t have to come up with an entirely new menu and aesthetic. Patterson will work on the project in a creative capacity, while Alta chef Anthony Lee will be executive chef. Jensen Architects, which worked on Shed in Healdsburg and the SFMOMA rooftop garden, is curating the space, which will have the same aesthetic and a large, 45-seat bar, which Patterson hopes will have a full liquor license. Stay tuned for more details.