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This New Mid-Market Hotel Sounds Like a Big Deal

Proper Hotel adds James Beard-nominated chef Jason Franey and Trick Dog team members

via Proper Hotels

Proper Hotel, a forthcoming luxury hotel chain with locations bound for Santa Monica, Los Angeles, and Austin, is first headed to the historic flatiron building at 7th and Market (previously home to the Renoir Hotel), and some serious food and drink players have just joined their team: James Beard award nominee Jason Franey, most recently of Monterey’s Restaurant 1833, and Josh Harris and Morgan Schick of Bon Vivants and Trick Dog cocktail fame.

Acclaimed interior designer Kelley Wearstler is behind the space: Inside the refurbished Renoir facade, she’ll unveil the big, theatrical aesthetic for which she’s known when the hotel opens in August. Proper’s 131 rooms, which start at $400 a night, are already available for booking. Consider those prices, and the project generally, to be the latest big bet on Mid-Market. Such gambles haven’t all paid off: Restaurants like Volta, Cadence, Oro, Bon Marche, and AQ weren’t able to make the area work for them.

Proper will bring with it four different places to eat and drink, including a rooftop lounge. Franey will be executive chef at them all. Before heading to Monterey to run 1833, he cooked at Campton Place, Eleven Madison Park, and lead the kitchen at Canlis in Seattle.

Schick and Harris, as they do, will handle the drinks: Harris is a founder of the Bon Vivants and Schick is its creative director. The group’s bar Trick Dog is a three-time James Beard award semifinalist.

In the local hotel scene, this newcomer is one among a serious new crop. Another planned for nearby, the Yotel — headed to the Grant Building at 1095 Market — has already got Daniel Patterson onboard: He’ll put an Alta CA restaurant there.

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