Trick Dog’s New Cocktail Menu Looks Like a Children’s Book

Dynamic Mission District cocktail bar and restaurant Trick Dog is known for switching its cocktail menu around twice a year, ditching the old one entirely and adopting a new, usually elaborate theme. Past menus have included a Zodiac chart with drinks designed after astrological signs, and a conspiracy theory menu with cocktails inspired by yetis and UFOs. Most recently — and maybe most ambitiously — Trick Dog pursued a mural project theme, commissioning work from local artists and mixing accompanying cocktails.

Now it’s time for the big reveal on the next trick from the James-Beard Award-nominated bar, which is co-owned by Scott Baird and Josh Harris. The menu is called "Rhymes with Trick Dog,” and it goes live today, July 7, at 3 p.m.

The 12 drinks on the menu, like the Seasick Hedgehog, bear whimsical names that rhyme with Trick Dog. They’re presented in a book created in collaboration with satirical publisher McSweeney’s. Each drink is accompanied by an illustration by San Francisco artist Ferris Plock and a poem written in Seussian-style children’s book rhyme. For a keepsake, customers can buy the book at the bar for $35: Proceeds will go to McSweeney’s charitable arm and SOMarts. The menu, Trick Dog’s 10th, is below. As is their tradition, the Trick Dog team has released a video to accompany the menu release — Yes, cocktail menus in San Francisco do need trailers.

Grid View

• Attic Gulag Sonya Yu
• Franti Frog Sonya Yu
• Picnic Snog Sonya Yu
• Seasick Hedgehog Sonya Yu