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The Museum Of Ice Cream, an Instagram sensation across the nation, is coming to San Francisco in September, and general admission tickets go on sale this Friday, August 25th, at 9 a.m. The colorful installation, a sort of pop art, museum-sized photo booth, is headed to 1 Grant Avenue in Union Square, where ionic columns are already festooned with bubblegum pink banners announcing its arrival.
Pre-sale tickets for American Express cardholders start Wednesday August 23rd, at 9 a.m. for Platinum Card holders, and on Thursday, August 24th at 9 a.m. for regular old American Express card-having people.
Update Wednesday, August 23rd: An opening date for the Museum of Ice Cream has been announced as September 17th, with daily hours from 11 a.m. to 10 p.m. (closed Tuesdays).
Visitors are now promised such wonders as “a magical candy garden, psychedelic rainbow unicorns, a push pop installation, a cherry on top sky [and] the renowned Sprinkle Pool... filled with over one hundred million custom designed sprinkles.” That’s a lot of sprinkles to custom design. There’s also a branded “Pop Rocks® Cave,” which sounds.... dangerous.
The Museum’s local ice cream partners, who will serve a “scoop of the week” to each visitor on a rotating basis, are Bi-Rite, Salt & Straw, CREAM, and longtime ice cream sandwich favorite It’s It.
Ticket are $38 per person — in LA and New York they’ve been $29 for adults and $18 for seniors and children ages 3-12. But hey, you can’t put a price on likes.
Representatives say the San Francisco Museum Of Ice Cream will differ considerably from past pop-ups in New York and a current, sold-out run in Los Angeles, with ”entirely new... immersive installations, smells and flavors never seen before.”
Seeing smells and flavors would definitely be groundbreaking: Stay tuned for more details on the Museum as it approaches.
