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Whole Foods Immediately Drops Prices Following Amazon Acquisition

Rotisserie chickens for everyone

Ellen Fort

Whole Foods shoppers are having a nice Monday, following the immediate drop in prices of certain items at the grocery chain. It's the result of the finalized acquisition of the Austin-based chain by Amazon, the eater of worlds.

It's the first in a series of price drops, according to Amazon Consumer CEO Jeff Wilke and Whole Foods CEO and co-founder John Mackey. San Francisco saw some of the largest prices drops because of its higher starting prices. Products like organic avocados, bananas, brown eggs, baby kale, and even New York strip had decreases of up to 40 percent. Organic rotisserie chicken prices dropped from $14.99 to $9.99. Organic avocados are now $1.49 from $2.50, presumably an effort to help Millennials buy houses.

Other changes will include perks for Amazon Prime members, like discounts and in-store benefits. Many of Whole Foods' private label products (like 365 and Everyday Value) will be available via Prime Now, Prime Pantry, Amazon Fresh, and And, some stores will soon have Amazon Lockers where shoppers can pick up or send back packages. More changes will roll out in the coming weeks, including the potential opportunity to purchase Amazon's Echo in-store, according to Recode.

Whole Foods’ Prices: Bay Area

Item Old price New price Percent decrease
Item Old price New price Percent decrease
Organic Whole Trade bananas (per lb) $0.99 $0.69 30%
Organic avocados (each) $2.50 $1.49 40%
Organic large brown eggs $5.49 $4.19 24%
Organic responsibly-farmed salmon (per lb) $12.99 9.99 23%
Organic baby kale $3.99 $3.49 13%
Organic baby lettuce $3.99 $3.49 13%
85% lean ground beef (per lb) $6.99 $4.99 29%
Creamy and crunchy almond butter $7.99 $6.99 13%
Organic Gala and Fuji apples (per lb) $2.49 $1.99 20%
Organic rotisserie chicken $14.99 $9.99 33%
Prices are from Whole Foods’ Telegraph, Berkeley location. Ellen Fort/Eater