Laundré is now open in the Mission, offering super efficient washers and dryers, and a selection of healthy meals to go along with it.
The concept is from Ariana Roviello, an entrepreneur with a fashion background, who decided that doing laundry didn’t have to be such a soulless nightmare. The 5,000-square-foot space at Mission and 20th contains a café with prepackaged meals from Farm Hill, a Redwood City meal delivery startup.
Lemongrass tofu wraps, chia seed pudding, and chopped chicken salad are some of the dishes that will rotate weekly, alongside Sightglass coffee, and baked goods from SoMa’s Vive la Tarte. For now, there’s no beer or wine to distract from the task at hand just yet (Roviello is working on a liquor license), but there is wifi, and plenty of places to plop down to work or kill time.
“In my eight years of living in the city I’ve never had a good laundry experience,” said Roviello. “So I thought, why not add amenities?”
As for the machines, they’re extremely water and energy efficient, designed to complete a wash and a dry in 45 minutes. Free detergent comes with each wash, which can be paid for with a credit card or coins (a wash and dry starts at $4.50, depending on washer size). And, the machines will text you when their load is done.
The idea itself isn’t new, but there aren’t many of its kind in San Francisco. Noe Valley’s Spin City has coffee and pastries from Dynamo Donuts, but isn’t exactly the sleek, third wave aesthetic that Laundré boasts.
In a neighborhood that is constantly grappling with complex issues of gentrification, Roviello says she talked to her neighbors to test the waters for a service like her. “Most people I talked to told me that most laundromats are unsafe,” said Roviello. “No attendants, broken machines, and they were very dirty. Most don’t even have places to sit down.”
The cafe and laundromat will both be open all day, from 8 a.m. - 10 p.m. to start, then 7 a.m. to 11 p.m. in the next few weeks.