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Treasure Island Music Festival Returns With Oakland-Leaning Food Vendors

A$AP Rocky, Tame Impala, Itani Ramen, etc.

Treasure Island Music Festival in 2012
Regina Pyne

The smaller, mellower of the Bay Area’s two major pop music festivals, Treasure Island Music Festival, soon returns — or arrives at a new location — after a year hiatus. The event was born on Treasure Island in 2007, but that location is under heavy development, necessitating the move to a new scenic spot: Middle Harbor Shoreline Park in Oakland, a relocation that also shifts the festival’s food vendor focus to the East Bay.

Organizers Noise Pop and Another Planet Entertainment, the promoter behind Outside Lands and more, return with the festival (still called Treasure Island Music Festival) on October 13th and 14th. Headliners are Tame Impala, A$AP Rocky, Silk City, Pusha T, Courtney Barnett, and more. And to match the music, they’ve got 20 food vendors, about half of them with East Bay roots or locations.

Aburaya, for example, will be there: They’re a punk rock influenced Japanese fried chicken and izakaya spot in Oakland that started as an East Bay pop-up. For more Oakland Japanese fare there’s Itani Ramen, the popular Uptown shop from chef Kyle Itani. And there’s at least one preview of a yet-to-open Oakland business: North Light, a cafe and bar with a Mediterranean-leaning menu opening in Temescal this winter. More of the lineup is below:

  • Aburaya
  • Little Star Pizza
  • Govinda’s Veggie Bomb
  • Bling Bling Dumpling
  • Chicken and the Farm
  • Churn Urban Creamery
  • Coloso Coffee
  • Curry Up Now
  • Endless Summer Sweets
  • Gerard’s Paella
  • Gourmet Faire
  • Itani Ramen
  • Mi Granny’s Kitchen
  • North Light
  • Pye, Inc.
  • Rocko’s Ice Cream Tacos
  • Sankofa
  • Tante’s
  • The Chairman
  • The GrilledCheezGuy

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