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Home of Mission Bakery La Victoria Is for Sale

Plus, who invented Berkeley’s “Gourmet Ghetto” nickname?

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Kevin Y./Yelp

La Victoria’s building is on the market

Deep breaths, everybody: The home of historic 24th Street panaderia La Victoria at 2937 24th Street is on the market. The building’s owners, who appear to be the same family that founded the bakery in 1951, have listed it, along with three apartments above, for $3.4 million (down already from $4 million). Established by Gabriel Maldonado and popular for its pan dulce, La Victoria is credited as the first Latino business on 24th Street, an area whose demographic was previously German and Italian. Now, current building owner Jaime Maldonado is selling the property without a guaranteed long-term lease for La Victoria, leaving its future uncertain. Eater SF has reached out to the bakery and the real estate agent for further details, and will update/panic accordingly.

Whence Berkeley’s “Gourmet Ghetto”?

The North Berkeley food neighborhood anchored by Chez Panisse has embraced the Gourmet Ghetto nickname, but like, since when? The etymologists at Berkeleyside dove into the question, contending that Alice Kahn, a Berkeley humorist for the East Bay Express and the San Francisco Chronicle is a likely source. Another possible progenitor, they add, is Darryl Henriques, a member of the SF Mime Troupe and the Cheese Board collective in the ’70s, who purportedly used the term (perhaps disparagingly) in his comedy routines. Kahn, they suggest, might have seen and borrowed from Henriques, popularizing the pet name.

La Mar debuts Peruvian brunch

La Mar Cebichería Peruana at Pier 1 12 on the Embarcadero has a new, first-ever brunch menu starting this Sunday. From 11:30 a.m. to 3 p.m. it’s La Mar’s Peruvian Sundays, as they’re calling the service, showcasing popular dishes at owner Gastón Acurio’s first US restaurant. Executive Chef Victoriano Lopez prepares the montaditos (mixed canapés of beef, smoked salmon and Dungeness crab on Acme focaccia onion toast), Sanguchon (grilled angus beef), and pastel de alcahofa (baked artichokes, leeks, egg, béchamel sauce, and green salad), plus large format cocktails to match. The restaurant will also provide live music, and the San Francisco Bay will bring the beautiful views.

Michaela Rahorst is CDC at Del Popolo

Previously chef de cuisine at Frances, Michaela Rahorst is now taking over for Del Popolo’s opening chef Jeffrey Hayden. She’ll keep the pizza oven hot while adding new small plates, like a dish of BBQ carrots with homemade yogurt and crispy quinoa.

Portuguese prixe fixe

After a positive response to their Restaurant Week prix fixe menu, chef Telmo Faria of Uma Casa has implemented a version of that menu regularly: From Tuesday through Thursday it’s $33 for three courses, plus an optional wine pairing for another $25.

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