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Museum of Ice Cream Will Spread More Plastic Sprinkles With 3-Month Extension

They’ll keep milking it till May

Katie Gibb

The Museum of Ice Cream is extending its stay in San Francisco for another three months, remaining at 1 Grant Avenue until May 29: The Museum “curators” are announcing another opportunity to buy $38 tickets to the colorful, interactive display on Monday, March 5.

The MOIC arrived in SF in September, when it began coating city streets with its colorful plastic sprinkles, which cling to patrons long after their dip in a much-photographed sprinkle pool. Since the fall, the business has announced several extensions. This latest is purportedly their last, but we’ll see about that.

Update, 3/5: A Museum of Ice Cream spokesperson takes objection to Eater SF’s characterization of the MOIC’s sprinkles “littering” city streets. From the MOIC:

At Museum of Ice Cream (MOIC), we take our role very seriously as a brand who greatly understands our social responsibility and cultural presence. We appreciate the feedback we have received from visitors and the Bay Area community and have made swift action to improve our sustainable efforts. We have re-trained our team, added dividers, and hired additional staff members to ensure that the sprinkles from our installation are contained within MOIC’s vicinity. MOIC’s cleaners are currently utilizing specially made backpack vacuums to capture sprinkles in the crevices of the sidewalks. As always, our ambassadors encourage a fun sprinkle shake dance after each dip in the pool to keep the majority of sprinkles in a specified area. Lastly, we have begun the process of creating a biodegradable sprinkle for our Sprinkle Pool, that will be implemented in the near future. Our team is greatly invested in putting our best foot forward by continuing our sustainable efforts and providing a socially inclusive and accessible experience for all to enjoy. Our goal is to give back to each city that we reside by leaving behind a positive and lasting impression.

The “museum” — which, for the record, has roughly the same educational value as ice cream has nutritional value — includes rooms with banana swings and a pink retro diner area, where patrons are provided a scoop of ice cream from rotating ice cream vendors.

Since opening in San Francisco, the Museum of Ice Cream has extended its LA museum’s run several times, and is now relocating there to remain even longer. It’s also opened in Miami, where it’s extended its stay, too.