Vive La Tarte Brings Playful Baked Goods to Noe Valley Next Week

Voilà! A third location of SoMa-founded Vive La Tarte will open in Noe Valley next Saturday, January 26. Co-founders Arnaud Goethals and Julie Vandersmeech will say bonjour to their new, family-oriented neighborhood with Belgian-inspired baked goods, coffee from Sightglass, and even a kids menu (plus some wines for adults) at 4026 24th Street, formerly Bliss Bar.

“One of the things we’re trying to do with Vive La Tarte is to find that balance between tradition, doing things right.... and making things fun and interesting,” Goethals told Eater in 2017 as the bakery introduced its popular savory stuffed croissant-taco hybrid, dubbed the “tacro.”

The couple opened their first Vive La Tarte at 1160 Howard Street in 2015. A second, smaller outpost opened in a kiosk outside the Ferry Building in 2017.

Beyond the tacro and other new-fangled treats like an orange blossom za’atar croissant, Vive La Tarte serves more typical croissants, a variety of bowls, and toasts. They’ll mill flour onsite and bake bread in cast iron pans at the new location. Customers can expect a full brunch, lunch, and dinner menu, with tea, coffee, and mimosas by day and beer and wine by night — or they can order delivery via Caviar.

As new-ish parents getting into a neighborhood where strollers practically merit parking spaces, Vandersmeech and Goethals decided it was time to add a dedicated kids menu at the new Vive La Tarte. That includes “pan-crêpes,” a fluffy, pancake like crepe with torched banana and date syrup.

Starting January 26, daily hours at Vive La Tarte in Noe Valley will be 7 a.m. to 10 p.m. Up next for the bakery: an expansion to Los Angeles, where they’re headed to the Silver Lake neighborhood as soon as next month.

• Popular Belgian Bakery Vive La Tarte Expanding to Noe Valley [ESF]