SF’s only kosher bakery operation, Frena, has completed its expansion to the Richmond at 5549 Geary Boulevard (at 20th Avenue in the former Emma’s coffeehouse space). The new location sells the same assortment of sweet and savory baked goods that have been popular at 132 6th Street and beyond thanks to catering.
Frena will continue to produce most of its challah, rugelach, and savory sambusak pita pockets at its SoMa facility, but will bake some items and toast others in a shiny new brick oven at the Geary Boulevard location. New dishes include a shakshuka bowl roasted in the oven and served with fresh pita.
While Frena co-owner Isaac Yosef says the new outpost is poised to serve the Richmond’s Jewish clientele — several synagogues are nearby — the bakery aims for universal appeal.
“We are kosher because it’s a bonus, because we want to make sure everyone can come and eat,” Yosef said earlier this month. “Many kosher businesses fail because they only go out to the kosher community, and there’s not really enough clientele for that.”
Hours at Frena’s Richmond location are Sunday from 9 a.m. to 7 p.m., Monday to Thursday from 8 a.m. to 8 p.m., Friday from 8 p.m. to 3 p.m., and closed Saturdays.