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Bay Area Icon MC Hammer Will Shill Cheetos During the Super Bowl

Plus: An SF Giants staffer insists on peeling his McNuggets

PepsiCo/Cheetos

Cheetos’ first Super Bowl ad in 11 years will star Bay Area icon MC Hammer

Frito-Lay-owned snack brand Cheetos has purchased its first Super Bowl ad since 2009, Ad Age reports, and its star is Oakland native MC Hammer, a musician who’s appeared in many a commercial, including — during the height of his fame — campaigns for Taco Bell and KFC. Hammer’s (real name: Stanley Kirk Burrell) return to food shilling attempts to retcon the creation of his song, “You Can’t Touch This,” now claiming that it was inspired by the orange debris left behind during Cheeto consumption.

The manager of the SF Giants insists on peeling his McNuggets

Pulling from a recent San Jose Mercury News report, SB Nation notes that Gabe Kapler, the manager of the SF Giants, refuses to eat the breaded “skin” of Chicken McNuggets, once peeling a full 40-nugget order when he forgot to pack his usual meal of tuna on rye. Kapler says that a nutrition class at Moorpark College opened his eyes to the importance of healthy eating, hence the Buffalo Bill-ing of his processed chicken meal.

Sacramento residents are upset by the design of a restaurant near the site of the 1972 Farrell’s Ice Cream Parlour tragedy

On September 24, 1972, a plane that was attempting to take off at Sacramento’s Executive Airport instead careened into a Farrell’s Ice Cream Parlour, killing 22 people and injuring 28 others. That Farrell’s (and every other location of the company, which is now owned by The Profit’s Marcus Lemonis) is gone now, but longtime residents of the area remember the crash quite vividly. It’s those folks who are upset by the proposed design of a seafood restaurant just a block from the crash site, as it appears to show the nose of a Boeing 737 sticking out from the spot. “Part of an airplane sticking out of a restaurant. There’s no getting around that,” crash witness Greg Popejoy tells Good Morning Sacramento. “There’s going to be a lot of flack.”

SF Weekly gave a $50 cocktail a shot

Maestro’s, the spendy chain restaurant from the folks that brought the world Bubba Gump’s, opened in Union Square last month, attracting attention for (among other things) a $50 cocktail charmingly called the “Baller.” SF Weekly’s Grace Li gave the drink — which contains gin, white truffle oil, and Petrossian caviar dust — a try, and says that its oily appearance “reminded me of an experiment in a petri dish” and says that for the price, the drink “should devastate you, revive you, and immortalize itself as a legend. But for me, oil and gin don’t mix.”

A Cow Hollow landlord says that Michael Mina’s latest venture can’t handle market rate rent

The San Francisco Business Times reports that Michael Mina’s long-anticipated Indie Superette is gearing up to open in the Fillmore and Filbert Streets spot most recently occupied by the Real Food Co. grocery store. It’ll occupy 700 of the space’s 11,700 square feet, sharing room with an as-yet-unopened Shake Shack (3,650 square feet) and Rumble Fitness (6,583 square feet). According to the building owner, “a small bodega like Indie would only be feasible at below-market rents, and would effectively be subsidized by rents paid by Shake Shack and Rumble.” A spokesperson for Shake Shack declined to discuss conditions of the lease with Eater SF, but it’s worth noting that with an empire of 40 or so restaurants across the globe, Mina’s hardly a struggling small business that needs help to survive.

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