Wise Sons is launching a new delivery-only restaurant concept called Lev, which is now live and ready for action on Caviar. The modern Jewish deli is best known for its bagels and lox and meaty Reubens, but its new virtual restaurant takes off in a fresh, Mediterranean-leaning direction, featuring shawarma wraps, grain salads, and fries with harissa and yogurt. It’s a healthyish menu that should appeal to SF eaters, who love the aura of fresh wraps and salads, but served up with a side of fries.
Evan Bloom, CEO and co-founder of the Wise Sons group, says the team has been playing around with this menu for years now. Lev was originally a catering concept, then a pop-up inside a local tech company. But, with shelter in place, they’re finally opening it up for delivery for all. On the menu, the wraps are stuffed with chicken shawarma or Impossible kofta meatballs ($12 or $15). There are a couple of salads, either greens-and-grains or a kind of Cobb ($11 or $13). Fun sides include fries with harissa and yogurt, cucumber-tomato salad, and olives ($5 each). And sauces get exciting, with housemade harissa and herb yogurt (75 cents a pop).
Bloom broadly describes the menu as drawing on Middle Eastern and Mediterranean flavors, with a nod to the Levant and the Jewish food traditions of that region — “the Middle Eastern side of Jewish food,” as he puts it. For their part, brothers Evan and Ari Bloom are originally from Southern California and don’t appear to have any personal connections to the Middle East. Still, the Lev menu is the kind that’s proven successful again and again in SF, sharing some similarities with restaurants like Souvla, Noosh, and Reem’s, although all draw from distinct culinary traditions. In the case of Lev, we’ll see if Jewish deli fans are also hungry for a fresh delivery option.