Napa Natural Wine Business Has Job Posting Go Viral — Higher Vibrations Required

Welcome to p.m. Intel, your bite-sized roundup of Bay Area food and restaurant news. Tips are always welcome, drop them here.

• While some restaurant owners seem pretty much desperate to find workers, one Napa Valley natural wine business appears unphased and unwilling to compromise when it comes to finding the perfect addition to its team. Of course, Twitter users have thoughts about the many, many qualities the ideal candidate for Dry Farms Wines’ Loyalty Coordinator must possess. The very long job posting requests applicants be both “data-driven” and “a lover,” as well as “passionate,” “resourceful,” “empathetic,” “flexible,” “calm under pressure,” and “a wine-lover and health-advocate.” What’s more, it goes on to include that candidates must be on board with the company’s Code of Creation (“At Dry Farm Wines, we believe in a connected source energy. We tap into this energy by thinking, creating, and vibrating at a higher frequency.”), able to travel “on very short notice,” “willing to be vulnerable,” and practice group meditation with the rest of the team daily. Perks include unlimited free wine and “many all expense paid meals and parties!” If it all seems a little off in a very Rajneeshpuram way, then you’re not alone. One Twitter user mused, “I truly did not know that joining a cult required so much paperwork.”

• There are likely fewer new restaurants opening in the Bay Area than there were in 2019, according to an analysis by the SF Business Times. Reporter Alex Barreira says he used data from Yelp to discern that some “712 new restaurants opened between April and the end of June” in the Bay Area, which is defined as including “its five largest metro areas, grouped as San Francisco-Oakland-Hayward, San Jose-Sunnyvale-Santa Clara, Santa Rosa, Napa and Vallejo-Fairfield.” That number translates to an approximately 10 percent decrease from the number that opened during the same period in 2019. [SF Biz Times]
• Berkeley could make all of its city-provided meals — think, meals served in jails, senior centers, and youth programs, though not meals served in schools — vegan, Berkeleyside reports. The city council passed a resolution Tuesday that calls for the historically forward-thinking East Bay city to cut its “consumption of animal-based foods such as meat and dairy in half by 2024” and explore “the possibility to eventually go to fully plant-based meals,” per Berkeleyside. Of course, it remains to be seen how that would happen though the resolution includes that “one of the most effective ways to reduce greenhouse gas emissions is to transition to plant-forward or plant-based diets.” [Berkeleyside]
• And just in case you haven’t heard about Milk Bar’s steady infiltration of the Bay Area dining scene, here’s more cereal milk–infused news: The New York City-based dessert company is among a handful of food businesses to find a home inside DoorDash’s new pop-up kitchen location at San Jose’s Westfield Oakridge. Other tenants include Aria Korean Street Food, Canter’s Deli, Curry Up Now, the Melt Express, and YiFang Taiwan Fruit Tea. Customers in San Jose, Saratoga, and Campbell can now order delivery via the DoorDash app.