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West Portal Is Getting a Bougie Doughnut Shop and Cafe Next Summer

George’s Donuts & Merriment will bring churro crullers and doughnut hole flights to 163 West Portal Avenue

Lauren Saria is the editor of Eater SF and has been writing about food, drinks, and restaurants for more than a decade.

The West Portal neighborhood will welcome an upscale new doughnut shop and cafe backed by a pastry chef with experience working in fine dining restaurants. George’s Donuts & Merriment is expected to open in summer 2024, as first reported by the San Francisco Chronicle, and will be located at 163 West Portal Avenue. Executive pastry chef Janina O’Leary comes to the project after working at Bacchus Management Group, which operates restaurants across the Bay Area including Spruce, Selby’s, and the Village Pub.

The menu will offer “an array of handmade donuts in savory and sweet flavors, enticing European-style café fare, fresh roasted coffees, and alcoholic and non-alcoholic specialty drinks,” per a press release. Specific doughnuts to look forward to include a flight of fried doughnut holes, a churro cruller, “a riff on Bacon and Eggs, and ‘Drunken’ Donuts.’” Following its debut, the restaurant will be open daily from early morning until evening, with plans to stay open later on the weekends.

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