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DoorDash Is Trying to Pressure Customers Into Tipping More

The company’s new pilot program passes the buck from company to consumer

Paolo Bicchieri is a reporter at Eater SF writing about Bay Area restaurant and bar trends, coffee and cafes, and pop-ups.

Through a pilot program, DoorDash is now letting customers know their orders might take longer to arrive if customers choose not to tip. An ominous new alert reads: “Orders with no tip might take longer to get delivered — are you sure you want to continue?” The Chronicle spoke to DoorDash spokesperson Jenn Rosenberg who said that since drivers, who are known as Dashers, are independent contractors, they are well within their rights to prioritize offers that are the most financially rewarding. Basically, the business wants to let consumers know it’s not DoorDash’s fault your order might take longer if you choose to stiff your delivery person.

This is a lukewarm initiative for a company that didn’t pass tips to drivers at all until four years ago — a choice CEO Tony Xu admitted was a mistake at the time. Of course this is within a third-party delivery system happy to charge restaurant owners as much as legally allowable, and a system that found a way to get a pass from lawmakers looking to ban those same kinds of fees. This new alert and pilot program has not been rolled out in all service areas and, according to Rosenberg, the business will monitor results closely.

Petaluma plant-based food factory will close

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Irish coffee competition in the Mission District

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Coffee film in highlights Filipino roasters

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