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Uber Just Shut Down Its $1 Billion Alcohol Delivery Service

Drizly will cease operations at the end of March

A set of drinks.
Drizly will serve no more drinks forever after March 2024.
Getty Images
Paolo Bicchieri is a reporter at Eater SF writing about Bay Area restaurant and bar trends, coffee and cafes, and pop-ups.

Anyone ordering bottles of Two Buck Chuck to the house for their Saturday kickbacks will no longer be able to rely on alcohol delivery service Drizly to power the good times. That’s because San Francisco-based tech behemoth Uber, which owns the company, is shutting down its $1.1 billion acquisition by the end of March, according to Axios. Drizly operates in 36 states and more than 1,500 cities, according to its website, and fans shouldn’t be too worried as they can still order alcohol delivery through UberEats.

Drizly never quite clicked with Uber, the Chronicle writes. Purchased in 2021 following Uber’s 2020 acquisition of third-party delivery competitor Postmates, the idea was to bring alcohol sales under the expanding Uber umbrella. But the model differed from Uber Eats in that it allowed liquor stores to deliver products to customers using their own drivers, and required a separate app. Eventually, Uber Eats brought alcohol onto that app, and the company reports alcohol sales on UberEats have doubled in the last year. Local merchants, including Adeline Market and Liquor in Oakland, did rely on Drizly for sales.

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